Tatum 1 Launch
CONCEPTS BOSTON
Created the opportunity to work closely NA Brand Marketing to allow Jayson to launch his signature shoe in an authentic and fulfilling way. The strategic vision for this project was to create hype around the Tatum 1 by partnering with a NBHD Door in Boston. CONCEPTS allowed us to create an IRL experience for the consumer authenticate our presence in Boston.
“FEED THE STREETS”
Collaborated with SCARR’S PIZZA in the heart of New York City to give consumers early access to the Air Jordan 3 “Black Cement”. Created viral marketing campaign to launch product disruptively for the youth consumer to connect with by executing IRL experiences
