Tatum 1 x TNT

Lead Cross-Functional Media Integration with TNT Broadcast to showcase the Tatum 1 Launch leveraging Boston as an authentic storytelling route. Started this journey at 2023 All-Star Weekend, continuing Tatum 1 journey in Boston for official launch.

Tatum 1 JazzyWorldTV

Tatum 1 was positioned as the basketball shoe for the fearless hooper and the next generation. Lead the creative execution for JazzyWorldTV x Tatum 1 Launch in Boston. Jazzy and Jayson created content reviewing Tatum 1 & Playing Jayson’s Tatum Challenge on 2K23.

230405_NIKE5327_Tatum1Launch_Day3_5164.jpg
230405_NIKE5327_Tatum1Launch_Day3_3321.jpg
230405_NIKE5327_Tatum1Launch_Day3_4052.jpg
230405_NIKE5327_Tatum1Launch_Day3_3294.jpg
230405_NIKE5327_Tatum1Launch_Day3_4756.jpg
230405_NIKE5327_Tatum1Launch_Day3_3243.jpg

Jordan Signature Athletes

Media Strategy

Produced NBA Jordan Signature Athletes Media Strategy. Sharped relationships with external partners such as BallisLife; SLAM; NiceKicks and the NBA to create unique programing for our Jordan consumer. Leveraging our relationship NBA to use thier images to amplify our reach on external partners platforms and execute these pieces of content against key performance footwear launches.

Screenshot 2024-02-05 at 5.27.56 PM.png
Screenshot 2024-02-05 at 5.31.26 PM.png
Screenshot 2024-02-05 at 5.38.41 PM.png
Screenshot 2024-02-05 at 5.41.31 PM.png
Previous

BRAND EXPERIENCES
Next

PRODUCT CREATION