Zion Academy
Lead Zion Academy creative direction and content capture. Lead digital integration for campaign activation held at Jumpman Los Angeles featuring 60 local youth for a three day camp and surprise appearance by Zion Williamson to sync up with the launch of his newest Zion 2 ‘Gen Z’ performance shoe.
Zion Academy
“Zion Academy” campaign to be cross-platform strategy was able to execute and live on multple social media plaforms (Snapchats, Instagram, Tiktok & Facebook). Leveraging different assets & being able to to Nike.com for a smooth consumer purchase journey
Tatum 1
TATUM TRUCK
Lead the strategic vision of Launching Tatum 1 across North America for Jordan Summer Basketball. Executing the idea of creating an living OOH experience deemed the “Tatum Truck” Launching in STL where Jayson is from, then going to NYvsNY in the Mecca. We established the Tatum 1 as the shoe for the fearless hooper.
Deebo Samuel - Shoe Palace
The NFL has some of the most socially conscious athletes in the world. We’ve heard directly from our athletes about how they want to partner to amplify the black community. We partnered with Deebo Samuel and Shoe Palace to give back to the community where he works, live, and play.
In support of our upcoming launch, we’re partnered with Shoe Palace and Deebo AJ XI “Cherry Red” launch from the San Jose Community. Their experience included an on-field meet and greet with Deebo, Jumbotron placement, and tickets to a suite.